With the resurgence of targeted marketing of ‘girls’ and ‘boys’ toys there has been concern that boys and girls are being channelled into restrictive gender specific play. This PhD seeks to examine whether there are any links between children’s play, the gendered marketing of toys and their own expectations for the future. The scope of the PhD would be developed by the successful candidate and the supervisory team but it is anticipated that some of the following areas may be incorporated:
- The impact of play on children? How do children learn through play?
- Children’s own perspectives of toys
- Can gender specific toys impact on children’s own expectations of self? What do toys teach children about gender?
- The importance of early intervention in raising expectations and ambition at an earlier age
- Adults’ roles in challenging or perpetuating gender expectations through toys, games and wider play
- Developing innovative methods or working with children to answer the research questions
Applications are invited for this full-time PhD research studentship at Glasgow Caledonian University: reference number: S2014GSBS032. For further details contact: Dr Nancy Lombard firstname.lastname@example.org
Applicants should complete the University Research Application Form, available from: http://www.gcu.ac.uk/research/phdresearchopportunities
The closing date for applications is 19-Dec-2014