Details of the Croydon’s Town Centre based Ambition Festival Thursday 23 – Sunday 26 July are beginning to slowly emerge.
Its website http://ambitionfest.com states:
‘An eclectic four-day mix of performances and installations in the heart of South London. Curated by cultural champions, expect to be absorbed by music, theatre, comedy, dance, and the visual arts. Many stages around Croydon town centre will be free of charge, but most evening shows in the Fairfield Halls and some other venues will require tickets or weekend wristbands.
Promoters, record labels, arts magazines or cultural embassies who are interested in curating stages should get in touch using the form below. we’re also happy to hear from sponsors, volunteers or individual performers and bands.’
Several submissions, including four jazz events (Daniel Bechet – son of Sidney, an Ella Fitzgerald show, Tony Remy and Gary Crosby) I and jazz promoter Ra Hendricks have proposed, have been rejected as not fitting in with John Bownas, the Council officer organiser’s concept for the Festival.
‘…. I do need to do is keep a clear idea of who I’m pitching the festival at and what it is about. I’m not sure this proposal fits with the more contemporary mainstream culture image we are trying to develop. I do have a few theatre options (as well as dance, comedy, spoken word, etc) I’m exploring right now, but these are typically shows which would have a broad appeal so that people who have maybe come along for one of the other parts of the festival would explore them too. I think what you have in mind is something very much more targeted at a particular interest group. …. If I open it up too much there is a danger of diluting the brand as we’d have to re-evaluate the marketing to reach out to different audiences.’
So if you intend to submit a proposal do bear this explanation in mind.
See also Council press release at http://thecroydoncitizen.com/cronxwire/ambition-croydon-host-new-festival-fringe-london