Develop Croydon Supplement in Croydon Advertiser
For full details of the latest property developments in Croydon, especially the Town Centre, from the perspective of the Develop Croydon do buy the Croydon Advertiser (21 March) which contains the supplement of DC’s newspaper.
Water Supply Cut off at Altitude 25
In praise of modernist Croydon
Gentrification of Croydon welcomed
Tower Blocks in London
Croydon new and proposed tower blocks are part of the 263 new towers of at least 20 storeys are the latest tally including proposals awaiting review, buildings that have been approved, and towers already under construction. The has increased from 236 a year ago according to New London Architecture and GL Hearn. http://londonist.com/2015/03/manhattanonthames.php
ASA rejects complaint about Menta advert
In response to my complaint about the Menta Advert suggesting that the Whitgift Centre had been approved the ASA has replied (email 16 March)
‘Thank you for your contacting the ASA with your concerns about advertising by Menta Developments Ltd.
Our role as an organisation is to help ensure that advertising material is legal, decent, honest and truthful. We can intervene if an ad appears likely to be in breach of the UK Code of Advertising (CAP Code) by, for example, being likely to cause serious or widespread offence, being materially misleading or risking causing significant harm.
We understand you take issue with an advertisement for a property development that states that a large shopping centre is “coming to Croydon”.
You believe this is misleading as the shopping centre has not been given full approval by the appropriate bodies.
We have assessed the ad and note that the advert does not state it as a guarantee nor use it as the main selling point. Further, given the gravity of the product for sale, we would expect consumers to research the regeneration of the area rather than rely solely on this information.
Given this, we do not consider that the advertising is likely to generally mislead consumers, or result in transactional decisions being taken which would not otherwise be taken (which is the test we have to apply when we receive complaints that advertising is misleading).
I would like to thank you nonetheless for taking the time and trouble to raise your concerns with us.’