Croydon Comeback is a twelve page report from the marketing agency Bare PR. Despite its website containing the supporting logos of the Council, Brick by Brick and the Historic Croydon Airport Trust, it has not previously shown up through Croydon internet searches. A big thanks to Josi Kiss for providing the link on her Facebook page.
The report is downloadable here:
The company has also undertaken a case study on Historic Croydon Airport
It consulted a wide range of organisations and activists and businesses and invited people to contribute but only through Twitter, Linkedin and Instagram – not much use to those who are not on these social media.
It has grouped thoughts and views into the following themes:
- Change must be driven by the people
- Inclusion that encompasses ‘hidden audiences’
- Connectivity between Croydon’s spaces
- Creativity as the language of community
- From grey to green
It recognises that post-COVID poses ‘very real challenges’. It highlights the ‘huge increase in unemployment for 18-20 years olds’.
Change however ‘brings huge opportunity’.
- (L)ocal people want to be actively and meaningfully involved in what comes next.’ ‘(R)esistance to ‘top-down’ authority-led consultations’. ‘Genuine co-creation’.
- ‘Inclusion and access was also felt deeply and strongly as a key solution to rebuilding Croydon and its communities in a cohesive and collective way.’
- ‘It seems that now could be a fork in the road at which to pause, adapt and turn the Westfield delay into an opportunity to rethink developments and building a stronger heart fir Croydon’ especially through building small businesses.
- ‘With the Borough of Culture 2023 in sight many felt that the work had to start promptly and be sustainable rather than a big band that fizzles out quickly.’
- ‘Beyond the parks it as felt more work needed to be done ‘greening streets’ and urban areas and making roads more welcoming for walkers and cyclists.’
The report draws readers attention to the Green Recovery Plan for Croydon put together by Cllr Jamie Audsley and others.
There is much in this report which echoes what I have been arguing through my blog postings over the last year. Some of them are here: